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Link building results in web traffic. It is that simple. Every web master who has ever attempted to generate a living from their web site properties has learned fairly quickly that getting traffic is not easy, and that one of the best ways to do it is to get their web sites to rank near the top of the search engines for the keywords that best characterize their sites.
Sites that rank highly in the search engines are typically those that are linked to from other sites from all across the web. So how do you go about getting the necessary links?
The best way is to create top-notch content for your web pages and encourage people to link to that content. But this poses a little bit of a catch-22 type situation, because it is difficult to convince people to link to you if you cannot first get them to your site to see that content. So, much of your initial backlink generation depends upon do-it-yourself operations. You write articles and add backlinks into the resource area at the bottom of the article, and then you submit those articles to article directories and hope other people download them and add them to their site.
This approach does work as a link building method, but it is usually slow and tedious. A better way to do this is to employ a service which takes your articles and automatically adds them to the web sites of people who have agreed to place articles from the service onto their web site. I have discussed this kind of automated link building service in some depth at http://www.neurolinkerreview.com/
Another way to gain backlinks is to submit comments to other people's sites and use a backlink as part of your signature. This is yet another very time consuming approach, but it can work well. Unfortunately it is not possible to automate this idea in any way because robots cannot understand the blog posts to which they are responding, and they cannot generate useful responses.
But there is an alternative to this. Rather than posting comments, a robot could certainly spin a blog post and distribute it to hundreds of blogs in a blogging network. This is much the same as article distribution, except that the posts appear on blogs, and people can respond to them. This is another of the automated ways for generating links discussed in my review.
If you want to get underway with the automation of your link building efforts, I recommend checking out my Neurolinker review to see what is involved.
More Resources for NeuroLinker
http://www.youtube.com/watch?v=dn50mTEGnrU